Editorials / Beffy Gilmore & Into The Wild
We speak to Birmingham based fashion photographer Alix Heru about his unique raw and minimal style, created through the use of both digital and traditional photographic processes - alongside his passion for film.
Where are you based?
Birmingham, United Kingdom.
Tell us about yourself.
I grew up in a little town outside of Birmingham with my three sisters and my mom. My hobbies include Photography, Film, The Gym and Drumming. I've always been an avid film buff, with a passion especially for foreign cinema.
Did you study photography or a related course?
I studied Photography at college, aged 16-19. It was all film then. I believe the college invested in digital cameras towards the end of my course. I honestly began to fall out of love with photography towards the end of my course and transitioned into video production, and I carried on from there.
Tell us about your work.
I wouldn't say I have a specialism overall. I follow a main principle of raw and minimal; whether that's with digital, film or Polaroid’s. It really depends on the project I'm working on. I would love to move my creative work primarily into film and manual processes, leaving digital behind – going back to my roots. I try and shoot 2-3 times a month, always heavily dependent on my schedule.
What do you love about photography?
I'm simply a visual person. I think in images. I believe that photography, next to the moving image, is the only format that can really portray humans in all states. I love that you are capturing a moment in time. In the hands of a good artist, photography can allow the sensitive capture of honest emotion.
Which photographers inspire your practice?
Juergen Teller for style. Terry Richardson for what he can get out of a person.
What editorials are featuring in ISSUE 03 of Carnival Magazine?
Beffy Gilmore & Into The Wild.
Tell us about the featured photography.
Beffy Gilmore is a personality shoot. Beffy hadn't done any previous shoots that had highlighted this side of her and I wanted to capture her in this way. With Into The Wild, my concept was a simple 70's girl who hit the road with just her backpack and travelled the country; drinking, smoking and having a good time. Free from society. Into The Wild was shot with two of my good friends Sahra Hafsah and Nighet Shaheen, with modelling by Natalie Carter. In terms of experience, I’d say that every shoot is bringing me closer to whom I want to be as a photographer.
PHOTOGRAPHY / Alix Heru
MUA HAIR / Sabina Yunusova
MODEL / Beffy Gilmore
INTO THE WILD
PHOTOGRAPHY / Alix Heru
MUA & HAIR / Sahra Hafsah & Nighet Shaheen
MODEL / Natalie Carter